naami
Hand-blocked in India · Small batch

Old blocks,
new silhouettes.

Premium cotton kurtis, printed with carved wooden blocks the way they have been for centuries.

Shop the collection Our craft
Maroon block-print fabric Black and white ikat fabric Indigo block-print fabric Black swirl print fabric Four prints, one press
The Moksha Halterneck in indigo block print, photographed outdoors
The Naami way

Slow cloth, sure hands

Every Naami kurti begins as plain cotton and a carved teak block. What follows is patience.

01 — Print

Hand-blocked

Each motif is stamped one impression at a time. Slight shifts in pressure and pigment make every metre subtly its own.

02 — Cloth

Premium cotton

Breathable, soft-washed cotton blends chosen to hold rich pigment and drape cleanly through long, warm days.

03 — Batch

Made in small runs

We cut and stitch in limited quantities. When a print run ends, that exact cloth is gone for good.

The collection

Four pieces, four prints

Hover or tap a photograph to turn it around.

Indira Lace kurti, front view — maroon block print with square neckline Indira Lace kurti, back view — open back with lace-up detail Front / Back
No. 01 — The heirloom

Indira Lace

A contemporary twist on classic style: an open-back silhouette with intricate lace-up detailing, carried by rich traditional motifs in deep maroon.

  • PrintGeometric heritage motif, maroon & sand
  • DetailOpen back, hand-finished lace-up
  • FabricPremium cotton blend
$98 Shop this piece
Ikat Side-Tie kurti, front view — black and ivory ikat print, sleeveless Ikat Side-Tie kurti — close detail of the adjustable side tie Front / Detail
No. 02 — The everyday

Ikat Side-Tie

A clean round neckline and adjustable side-tie closures, showcasing intricate traditional ikat motifs for an effortless, sophisticated look.

  • PrintTraditional ikat, black & ivory
  • DetailSleeveless, adjustable side ties
  • FabricPremium cotton blend
$102 Shop this piece
Moksha Halterneck kurti, front view — indigo block print with center slit Moksha Halterneck kurti, back view — patterned halter tie-back Front / Back
No. 03 — The statement

Moksha Halterneck

A structured front bodice with a stylised centre slit and an elegant patterned tie-back — traditional indigo block print, worn like nothing traditional at all.

  • PrintIndigo sun motif, hand-stamped
  • DetailHalterneck, structured bodice, centre slit
  • FabricPremium cotton blend
$118 Shop this piece
Noir Full-Sleeve kurti, front view — black and cream swirl print with square neckline Noir Full-Sleeve kurti, back view — gathered waist with corset back detail Front / Back
No. 04 — The evening

Noir Full-Sleeve

Contemporary elegance in every swirl: an artistic hand-blocked print, square neckline, side slits and a gathered corset back, tailored for a perfect fit.

  • PrintSwirl motif, noir & cream
  • DetailFull sleeve, corset back, side slits
  • FabricPremium cotton blend
$82 Shop this piece
Naami rewards

Grow with us

Every order earns points from your very first welcome bonus. Three tiers, each with a little more to give back.

Seedling

Where everyone begins. A welcome bonus on sign-up and points on every purchase.

Bloom

Faster earning, early access to new prints, and birthday points on the house.

Grove

Our inner circle — first pick of limited runs and rewards reserved for our most loyal.